Overview
Problem
Chicken Farmers of Ontario had an existing farmer dashboard that lacked efficiency in terms of usability, data access, and overall experience. The dashboard did not effectively cater to the unique needs of farmers, making critical tasks like farm management, regulatory compliance, and performance tracking time-consuming and difficult to navigate.
Solution
The proposed redesign involved creating a more user-centered, intuitive interface, streamlining processes for better farm management, compliance tracking, and production data visualization. The new platform is mobile-friendly, with an easy-to-use layout that integrates necessary tools into a centralized system.
My role
UX Designer
Scope
- Understanding the existing dashboard's functionality and pain points through user research and analysis.
- Developing a design system and style guide to maintain consistency across the new platform.
- Designing the user interface for desktop and mobile platforms.
- Ensuring compliance with regulatory requirements for production reporting.
- Testing and validating the new design with actual users for optimal usability.
Research
I began the design process by conducting primary and secondary research in order to better understand the accounting sector and how clients might respond to the big change in User Experience because it is such a data heavy product.
Methods
Surveys, interviews, and usability testing were conducted to understand farmers' pain points, behaviors, and preferences.
User Needs
Farmers struggled with fragmented tools and unclear navigation. They needed real-time access to data, better reporting features, and an interface that worked efficiently on mobile devices.
Persona
Below persona guides design decisions for the CFO Farmer Dashboard, ensuring that the platform addresses Emily's needs, frustrations, and workflow.
Journey Map
I created a journey map for both chicken farmers and administrators to identify pain points and areas for improvement.
SAP Fiori Integration
Integrated SAP UI5 elements to improve the visual appeal, interactivity, and overall engagement of users.
UI Design
To ensure the website was resilient across devices, I designed the homepage in both a desktop and mobile view.
1. Responsive Design
Implemented a responsive design following SAP Fiori guidelines, ensuring optimal usability across devices.
2. UI5 Element Integration
Utilized SAP UI5 elements to enhance the visual consistency and interactivity of the portal.
Usability Testing
- Approach: Conducted several rounds of usability tests with a group of farmers who regularly used the dashboard.
- Findings: Simplified navigation, improved visual hierarchy, and mobile-responsive features made the new dashboard significantly easier to use. Farmers reported quicker task completion and better access to data.
- Iteration: Based on feedback, minor adjustments were made to improve the search functionality and customize data views for farmers with different operational needs.
Final Version
Multiview Cloud Accounting Portal
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